Bulldogs' wrists slapped over 8Mb ad
The ASA (Advertising Standards Authority) have reprimanded Bulldog, a UK LLU Broadband provider, over their latest advert, says ZDNet. This stems around their claim that new subscribers can sign up to 8Mb broadband at just £9.75 per month, fixed "for as long as you're with us".
This is true enough, as long as you also subscribe to their £10.50 per month telephone service, if you don't, you can't get the promotional price.
There has been too much of this in the ISP marketing space recently, with conditions and rules 'hidden' in small print. If the ISPs really want the mass market to sign up and upgrade to faster speeds, they need to be clear - nothing p****s the mainstream users off more than hidden charges, as many of them don't look for them!
This is true enough, as long as you also subscribe to their £10.50 per month telephone service, if you don't, you can't get the promotional price.
There has been too much of this in the ISP marketing space recently, with conditions and rules 'hidden' in small print. If the ISPs really want the mass market to sign up and upgrade to faster speeds, they need to be clear - nothing p****s the mainstream users off more than hidden charges, as many of them don't look for them!
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