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Wednesday, April 05, 2006

Nintendo focus on home market (again)

Well, it looks like Nintendo are coming to the Next-Generation gaming market in their usual style - too little, too late.

The latest announcement from Nintendo state that they aren't going for a simultaneous worldwide launch of the Revolution, and that will mean a long wait for European gamers.

With the PS3 being delayed, and now the Revolution unlikely to reach European shops before 2007, the Xbox 360 looks like stealing a march on its rivals. With stocks now widely available in high street and online stores, the 360 only has to start getting a compelling range of games out there.

Nintendo have always focused on Japan, which is forgivable given it is its home market (and a valuable one at that), but the sheer volume of European gamers begs it not to shun them again. The staggered release will simply drive more gamers into Sonys' and Microsofts' welcoming arms, and with the prices of the next-gen consoles & their games, the penetration of multiple consoles households will be low.

Nintendo seem to be losing their dominance of the gaming market. With the Xbox and PS2 rightly trumping the Gamecube in sales, and the PSP really challenging the Gameboy and DS in the handheld arena, Nintendo have got to get the Revolution right to ensure it can still operate in this marketplace.

Personally, I have my doubts that the Revolution will cut it, but then I am not target market for this cute brand, and I doubt we'll see anything like the excellence that was Goldeneye for the N64 on the Revolution. The new controller looks to be the deciding factor, and I feel that could be a little too random for dedicated gamers, and too much to comprehned for casual gamers....

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