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Thursday, April 06, 2006

PS3 to cost £300 - £400?

A post on engadget states that George Fornay (SCEE Vice President) has said that the PS3 will be launched at a price of between 500-600 Euros.

This is more that some gamers had hoped for, but not too far off my expectations. The cost of a console is always high, and if Sony are including a High Definition Blu-Ray disc drive, that money has to come from somewhere, right?

The Xbox 360 has flown off the shelves from launch, even at a £280 price point (for the premium pack), and has shown that this is not a barrier to purchase. Can Sony bump this price point up to £350 or even £400 - I think so - especially at launch.

There will be thousands of customers willing to pay that for the latest PS3 offering, as well as a HD DVD player, and so Sony will try to make the most of these customers, especially during the initial rush when stocks might be low (remember when Xbox 360's were selling for £400 - £500 on eBay?).

The suggested price is not mass market focused, but is viable in the current market, and Sony will be out to minimise how much of a subsidy they have to pay for the PS3. The question will be whether they can launch it worldwide before the Christmas rush, and whether or not they'll have the key games to support it.

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